Billbergia zebrina Established in 1959 Aechmea pimenti-velosoi
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Nat
 DeLeon

A History
by Moyna Prince

Late in 2006, I sat down with Nat DeLeon, one of the founding members of the 
Bromeliad Society of South Florida. I was curious about the early years, when 
these exotic plants were first arriving from Latin America and sometimes from 
Europe. And I also wanted to hear about the beginnings of Bromeliad Society 
of South Florida and the people who got it started.

Like most people in South Florida, Nat came from elsewhere. I asked him what 
brought him to Miami. He told me that he got out of the Navy following WWII service 
and wanted to go to college, but all the colleges around Pennsylvania were already 
filled. "I sent letters all over the state and wasn't able to hook up with anything. 
Then I had a friend who played quarterback for our high school. He came down to 
UM to play quarterback, then transferred to West Point. He always raved about the 
climate in Miami. So in 1947 I sent a letter and got information about enrolling in the
University of Miami and that's where I went. I didn't want any more of the northern 
cold and I thought going to a warmer clime would be just right for me. Even before 
I enrolled I knew this was the place I was going to stay after I graduated.

"After I graduated I took a job at the Miami Daily News in advertising but I wound 
up in circulation. Circulation meant having a lot of spare time. And I met a fellow 
who was doing a lawn business on the side so I went to work with him building up 
a clientele. After a year or so - he was not the working type - he intimated to me that 
he was thinking of getting out. I said, 'I'll buy you out.' And I did. I quit the newspaper 
and decided to do this full time.

"I felt I needed to learn about these plants. I went to Fairchild Tropical Garden a 
couple of times a week. I also sent away for all kinds of catalogues. In those days 
some of the better nurseries had catalogues and sold a lot of things besides orchids. 
I did a lot of self-studying. There were no societies at that point.

"I met my wife Eileen at University of Miami when we were in a marketing class 
together. I think by that time I knew a fair amount and there was an opening at Parrot 
Jungle. It may have been a long courtship because at that time Parrot Jungle was at 
the end of the world and whenever I had a date with her I made sure my tires were 
in good shape, because it would have been a long walk to go anywhere else - 
probably in the dark.

"Parrot Jungle was at the point of expansion and they needed somebody and I dove 
into tropical plants, even more so because I didn't want anyone saying I got the job 
because I married the boss's daughter. There was plenty of room to make the grounds 
of Parrot Jungle as interesting as the birds. It was at the time when there was a boom
in tourism and that put Parrot Jungle on the map. What they had there were mostly 
birds. The grounds were waiting to be worked on."

I asked Nat how he got started in bromeliads. He replied that he wanted Parrot Jungle 
to have interesting plants. "Most of the other tourist attractions used annuals and I 
wanted something different. I wanted people to stop in their tracks and say, 'Gee, 
what's that? That's beautiful.' The first bromeliad I found was Aechmea fasciata, 
and it lasted so long and was so easy to grow. I said 'Gee, I've got to get into this 
group of plants.'

"Then I heard about Mulford Foster and some of the other people who were 
collecting bromeliads. I used to get up at daybreak and drive up to Orlando and 
be with Mulford by 9 o'clock and listen to him talking for most of the day. Finally 
when it was starting to get dark I'd say I'd come up there to get some plants! He 
knew that the plants I'd get from him would be used in a landscape setting and 
that would help popularize bromeliads. I think we were the first to use bromeliads 
in the landscape. However, I couldn't get a lot of plants from him. He was in the 
process of moving from Orlando where he had a rather small place to the larger 
place he had in the country. But I would bring plants back. Julian Nally grew Vriesea 
mariae, which at that time was hot, but he said he wouldn't sell more than a couple 
until he had 50 thousand. He wanted to grow Vr. mariae as a cut flower. He was 
interested in other bromeliads that I was able to buy. So Mulford's was the center. 
He was the guy who did all the hybridizing. Hardly anyone else I knew did hybridizing 
at that time, with the exception of Ralph Davis and myself.

"Ralph came to the Jungle one time because he'd heard I was using bromeliads 
in the landscape, and we had a pretty good friendship. Ralph was more interested 
in staghorn ferns and crotons. But when he got the bromeliad bug, crotons took a 
back seat. He had a lot of oak trees up in North Miami and had enough room for 
his bromeliad benches. He and I started to do some joint ventures, importing from 
South America, mostly Brazil. We tried not to duplicate. If I did something, he would 
do something different. I would go up to his place at least once a month. We both 
started hybridizing. What I wanted to do was have masses of bromeliads. Not onesies 
and twosies. To do that it would be almost impossible unless you grew a lot of your 
own. Bromeliads were pretty scarce. Bob and Catherine Wilson's Fantastic Gardens 
nursery was only five minutes away and anything they had I got, within reason. But 
they still didn't want to sell in any quantity either."

Nat is famous for his hybrids, and it took a farsighted person to realize what the 
future could hold for a commercial grower, with an attraction like Parrot Jungle 
requiring a constant supply of colorful, showy plants. Nat told me he spotted blooming xNeophytum Lymanii on a visit to Mulford Foster. Nat could see there was a wide 
variation in the colors, ranging from red to green and everything in between. But 
Mulford wouldn't sell those hybrids. However, he did part with an Orthophytum 
navioides, one of the parents of xNeophytum Lymanii. Driving home Nat was 
puzzling over what he could hybridize the Orthophytum with, and Neoregelia 
carolinae was the plant he came up with.

"It wasn't that long before the Orthophytum showed signs of coming into bloom 
and I had to find something that was also in bloom. Luckily Ralph Davis had several 
Neo. carolinaes that were also coming into bloom and I told him what I wanted to 
do. He said 'Come on up. It's yours.' I brought some home and hybridized and got 
lots of plants and gave some to Ralph. Because of our partnership and because I 
got the carolinaes from him I named Neophytum 'Ralph Davis' after him. I made 
Neophytum 'Gary Hendrix' too and several other Neophytum hybrids."

On a 1959 visit to Fantastic Gardens, the famous nursery run by Bob and Catherine 
Wilson, Nat encountered Alex Hawkes who had just returned from a bromeliad 
society meeting in St. Petersburg. As the three men talked, they wondered if there 
was enough interest in the Miami area to form their own society.

Said Nat, "We each called some people and set up the first meeting at Fantastic 
Gardens. There probably weren't more than a dozen people at that first meeting 
but we started a society. We grew too big for meeting in each other's homes and 
started meeting in South Miami Savings and Loan." Alex Hawkes became the 
temporary chairman of the board and in 1960 Nat was named the first president, 
a position he also held in 1978-79 and 1986-87.

In 1970 the BSSF put on a show at Fairchild Tropical Garden. The November - 
December 1970 issue of The Bromeliad Society Bulletin describes it: "The entire 
auditorium was filled with mulch and arranged into islands illuminated by overhead 
spots. A thousand or more bromeliads were shown in the beds, including the hybrids 
of Nat Deleon and a spectacular blooming Vriesea [now Alcantarea] imperialis lent 
them by Tom Mentelos of Fantastic Gardens." This show was followed by annual 
events at Fairchild which have always featured dozens of Nat's spectacular blooming 
and variegated Vrieseas and Guzmanias. Education was emphasized, with card tables 
set up in the show room, each featuring a different bromeliad genus.

Nat had always been interested in palms, which to him denoted the tropics. He 
describes those early years: "Whenever I thought about the tropics I thought about 
palms. Whenever I went to Fairchild, so I could speak intelligently to the people I 
was working for, I memorized the labels on the palms. I used to write different people. 
There were maybe three different nurserymen in Belgium I used to correspond with. 
One was interested in palm seeds and in return I wanted Neo. carolinae tricolor. 
Mulford Foster had said it would be a couple of years before he had any to sell."

He became acquainted with Georges DeMeyer, a well-known Belgian bromeliad 
grower. They sent seedlings back and forth while they were evaluated for commercial 
qualities depending on their different growing conditions. But the DeMeyers were 
strictly commercial, while Nat was looking for showy landscaping plants.

He also started corresponding with people in the tropics and the only way he could 
get their names was through the orchid journals. "I wrote to an orchid man in Cali, 
Colombia, and we corresponded and even traded certain plants. And then I thought, 
if I'm going to do a really nice job at Parrot Jungle, it would be nice if I could go into 
the jungle and see what it was all about. I asked the Colombian about meeting him 
and the two of us going on a collecting trip. I brought back some heliconias and other
plants from Colombia. In some ways my first trip was a disaster, but it was a learning experience. I actually went on three collecting trips to Colombia. I learned that altitude 
was critical so I always went to the lower areas. I collected in Colombia, Costa Rica, Venezuela, Panama and Ecuador. I was more interested in Guzmanias, anything that 
looked really colorful. Parrot Jungle had plenty of shade and Guzmanias needed 
plenty of shade.

"By that time I'd moved from a small house in South Miami to Old Cutler Road, where 
I had an acre and a half. I did not have real facilities at Parrot Jungle but I was able 
to use my own place for hybridizing." Hardiness also had to be considered. Nat 
persuaded Parrot Jungle to build a couple of Quonset type shade houses for protection 
of ornamental but cold-tender plants - not only bromeliads. These would be displayed 
in the grounds while they bloomed, pot and all, and returned to the protective huts 
when they finished flowering.

Nat made the acquaintance of California growers and swapped plants back and forth. 
He started acquiring orchids from Fred Fuchs, a Homestead orchid grower who was 
making frequent collecting trips to Latin America. Nat attached the orchids to tree 
limbs, and placed portable signs that said "Orchids [or bromeliads] in bloom" with 
an arrow pointing straight up.

By then it was obvious that many visitors went there because of the beautiful gardens. 
In recognition of his landscaping work, Parrot Jungle renamed the garden "Parrot 
Jungle and Gardens." I asked Nat about his involvement with the BSI. He told me, 
"I became a member of the BSI about the time I became interested in bromeliads. 
I guess the involvement had more to do with expanding my interest.

"There were a number of growers in California, among them David Barry. He was 
very wealthy and would go over to Europe. He was interested in many plants, not 
only bromeliads, and it was another way of getting new things. We corresponded 
some. He was also interested in palms and cycads. I think my first trip to California 
was to accept the presidency of the Palm Society.

"I was the fifth president of that society from 1964-1966, and David Barry was the 
second president. So I went out to California and spent a week or so there. That's 
when I met Bill Paylen and Victoria Padilla. Slowly but surely people were finding 
out what was happening here. Don't forget, the BSI was almost all California at 
that time, but I joined because I was interested in the bromeliads. I became a director.
Florida was becoming a big bromeliad-growing area. There was an upheaval and 
the BSI president was forced to resign, and the other directors asked me to be 
president. I was president just one term. There was a lot of controversy over shows 
and show schedules. There were more societies in Texas and New Orleans that 
were on the wane. That seems to be happening in Florida now. I think it's due to 
the changing of the times, with computers becoming more common and the mass 
information age. A lot of societies are having difficulties. I worry about these 
societies that are combining bromeliads with other plant groups."

Nat told me the Florida Council of Bromeliad Societies was formed following a 
meeting with Carol Johnson, a nursery owner in central Florida. Carol was concerned 
about having accepted the 1980 World Conference and getting enough involvement
from other societies. Nat's position was that all societies needed to help each other. 
By then he felt the societies were getting a little rusty and needed ideas from other 
people and places.

At about this time, Nat started his famous nursery. He told me he started DeLeon's 
Bromeliads in 1979 for his sons. "At first we were a retail and mail order nursery. 
Then we learned about chemicals to induce blooming, and tissue culture was just 
coming into being. Before that, we used to order plants from the Bak Nursery in 
Belgium and they would send us the plants in flower, which we'd pot up and sell. 
Having a retail nursery and mail order business is not the easiest thing, because 
we'd have people come in and spend an awful lot of time and not an awful lot of 
money. We knew who the big buyers were. For instance, when we got in 
Aechmea 'Samurai,' my sons got on the phone and had ready buyers. It still was 
a tough deal. Eileen and I spent a lot of time feeding our kids because they weren't 
making a lot of money. So when tissue culture and the chemicals to induce flowering 
came in, I talked my sons into going wholesale. We bought a five-acre nursery at 
the present site on 216th Street which is a main road and very accessible. We had 
a one-acre shade house to start with, which has expanded to 28 acres presently."

I asked Nat which of his hybrids is his favorite. He told me, "One of my favorite 
bromeliads is Vrieslandsia 'Ultima.' Unfortunately it's not the best plant for Florida 
because it likes it cool. But I'm not sure I really have a favorite bromeliad. The 
most sold individual bromeliad would be Aechmea fasciata, and in general 
Guzmanias are probably the most important genus commercially. Aec. fasciata 
will probably always be the best seller because it has such a long-lasting
inflorescence, and Guzmanias are important because they do well indoors. Part 
of the early problem was educating people in caring for bromeliads and not 
over-watering them."

Over the years Nat has seen a lot of changes for the bromeliad hobbyist. He 
pointed out that while there used to be more nurseries, they were more like 
back-yard growers. Now we have the Home Depots and K-Marts, but unless you 
get to the store when the plants are first put out, you may buy something that's 
been neglected.

Finally, Nat said: "While the Journal has been the voice of bromeliads for so 
many years, I have to mention the everyday voice of bromeliads that has been 
available for some time now, and that is the Florida Council of Bromeliad 
Society's web site, http://fcbs.org/ Michael Andreas and his wife Karen have 
done a tremendous job. The web site covers just about every facet of 
bromeliads and includes the most up to date photos of hybrids made by 
bromeliad lovers from all over the world. It is truly a work of art!"

This article was originally published in the BromilAdvisory, November 2008, 
the newsletter of the Bromeliad Society of South Florida.

 

click to read about
SOLVING THE FIREBALL MYSTERY
by Nat DeLeon